Fluid page layout
Vivid product rendering
Prompt the user to select a category or promotion of interest
Introduce the lifestyle story: usage, experience, emotion
Differentiate the lifestyle beneﬁts of each model or package
Elaborate the lifestyle story through beneﬁt-grouped model features
Act 1: the vehicle stands in the spotlight, the environment a graphic backdrop, layout as mise-en-scène. Abstraction enables simplicity, each element clearly delineated, in its natural form. A play of contrasts: technical precision and the emotional thrill of the ride. The gap between the figurative and the literal is a space you fill with your imagination, your aspirations, intrisically personal. The fantasy is yours.
Set the scene, full screen. Establishing shot: the vehicle in its environment, jump into an exhilirating ride. The scene flips like a filmsstrip, from exterior to interior. Zoom in: the performance features that enable the exhiliration. Every vehicle a key to a new potential experience, with its own backstory of design innovation that leads to… mud, sand, water, open road, speed. Cut to: find a dealer, make it real.