I’d never heard of Magnet Forensics. Within a few years, one off-duty cop recovering from cancer, founder Jay Saliba, making his own software for finding evidence on computers, had become a thriving company filling the former Blackberry-RIM offices in Waterloo, Ontario.
Their website didn’t align with their brand, which they’d established everywhere but online. My goal was to make a website they felt was truly theirs, based on the best materials they’d created offline. I worked closely with their in-house creative lead, Yves Lepage, to ensure that sense of ownership and to leave them with something they could build on over time.
The greatest challenge was bridging the differing visions of the in-house creative and marketing teams. My approach was to sell the ideas as their own. After a successful demo to the CEO and COO, we executed across several templates and pages, while Yves’ team built out the icon and photo set.
A constant reminder of the larger mission that drives what we do, connecting our technology to real-world user needs throughout the experience.
The visual richness of murals inspire, even when the content is text-focused and feature-dense. Never a dull moment.
Multi-faceted content of varying complexity is contained in a layer above the big picture, where it can be focused on clear communication.
Simple layout allows use across the site as “content components”, creating a consistent pattern within a flexible framework.
Visual breaks between content modules reveal the big picture underneath, connecting back to the larger purpose.
The Magnet “magnet” charged at the centre, section links aligned to each pole:
New customers on the left, existing users on the right.