Seeking Connection

The people going to Seagate’s website are overwhelmingly consumers.

How does a business-to-business technology company act like a consumer brand?

But Seagate is organized around its “Core” business, selling millions of internal hard disks to manufacturers like Dell and Apple.

Can we market technology without pairing glossy devices with cheesy stock photos of people doing mundane activities?

Home

The product, connected, comes to life.

Brand Promise

Do more with your computer.

Connect Seagate product features to their end-user benefits.

Combine product showcase: technology, with real examples of the product in use: lifestyle.

Make a literal connection that suggests many uses.

Prove the promise with editorial content that tells real, engaging stories and let users to share their own.

The product brought to life.

Shoot more while you travel

Product Showcase

Literal Connection

Editorial Content

Create & perform without limits

Product Showcase

Literal Connection

Editorial Content

Home
Home
Home Home Home Home Home

Be bold with the pro products. Don’t pander.

Connect it to a “pro lifestyle” using the real blog content case studies, integrate them into the product story.

Back it up with clear, easy to use support.

Home

But they weren’t ready to implement this scale of change.

So we shifted the design to clarify, but not replace, their existing content and retain some of their cherished elements.

Home Home
Home Home Home Home
Home Home Home Home Home
Home Home
Home Home
Home Home
Home Home