Identity / Interaction

Hi, I’m Justin.

I partner with startups, marketers, product teams, institutions, and agencies to develop creative direction and design.

I’ve worked as a creative director, art director, designer, and occasional developer over the past 20 years.

It still feels like magic: a concept coming together, the compounding effect of iteration, the immediate reach of the internet, seeing people use the things we make and learning from them. And then rolling up our sleeves and getting back to work.

  • Brand Identity
  • Design Systems
  • Websites
  • E-Commerce
  • App UI/UX
  • Environments
  • Print
  • WordPress
  • Woocommerce
  • Shopify
  • Squarespace
  • HTML + CSS + JS

I help startups present themselves to the world, bringing founders’ and teams’ vision to life, connecting it with customers.


An identity that elevates your company and expresses your values.

Product design

Intuitive, engaging, delightful user experience that embodies your brand.


An online and offline presence that reaches and activates your audience.

  • Yami
  • Centre de développement musical
  • Gini Health
  • Modern Craft
  • GenesisB
  • Feast
  • Leanpub
  • Markua
  • Airtel
  • Hashchat
  • Ordre des sages
  • Dashcube

With talented agency teams, I’ve helped reinvigorate brands online through a renewed understanding of their visual identity, a re-imagination of their user experience, and a creative use of technology that makes the most of the medium.

E-commerce platforms, marketing websites, apps, product configurators, kiosks, look-books, campaigns. All devices, sizes, languages.

For clients big and small, I offer agency-level creative with the flexibility of a freelancer and the integral relationship of an in-house team.

  • Magnet Forensics
  • Starbucks
  • Levi’s
  • Michelin
  • Sports Authority
  • BRP
  • Seagate
  • HBC
  • Lululemon
  • Nike
  • Palm
  • Jordan
  • Nintendo
  • BMW
  • Microsoft





Product Concept


  • Levi’s Waterless 2012
  • Lululemon 2011
  • Starbucks 2007 – 2010
  • BMW Canada 2009


  • Print Design 2003 – 2006
  • Interaction Design/Build 1999 – 2006

Let’s talk.

  • LinkedIn